Monday, November 11, 2013

La-Z-Boy Design Dash

I recently had the amazing opportunity to join La-Z-Boy in High Point, North Carolina for the La-Z-Boy Design Dash. Truth be told, I wasn't really sure what to expect when I got on the plane. I knew I'd be part of a "competition" [hello, nerves- I'm not competitive at ALL] and I'd be designing a room around a La-Z-Boy sofa... but that's about it. A few weeks before the trip, I designed my La-Z-Boy sofa online and was told I'd see it in North Carolina. I knew I wanted to play off of natural woods, pinks, and navy- so I chose a rich burgundy hue. Unfortunately, I didn't get a chance to really see the style beforehand and later regretted my decision. Fear not- it all worked out. You'll see.

I arrived in High Point and checked in at the Proximity Hotel. This place is an absolute dream- I'm already scheming up ways to get back to North Carolina for some rest & relaxation. You guys, I could watch reality TV from the bathtub. It's a miracle I came back to California! After a short nap, I went down to the lobby to meet the other bloggers and some of the La-Z-Boy team. I immediately met Marie-Eve from Lake Jane and was comforted by the fact that neither of us completely knew what to expect. She warned me that she'd heard whisperings of there being a LITERAL dash...

We piled into a shuttle and were taken to the Lofts at Union Square [AKA a venue so beautiful I wish I lived there] for perhaps the best dinner of my life. I was born to eat comfort food... and NC does it right. During dinner, Mark Bacon, the President of La-Z-Boy, spoke about the company's vision and plans. I don't know about you, but when I think of La-Z-Boy- I think of a forest green corduroy recliner. Comfort? Absolutely. Style? Maybe not. However, as the evening wore on- my doubts vanished. It was so cool to learn more about how they're evolving to keep up with current trends. ALSO, I realized what a huge honor it was to attend and had a total 'pinch-me' moment. And then I had a second helping of truffle mac & cheese.

After dinner, we were taken to the La-Z-Boy showroom and Marie-Eve was right... we dashed. Kelly Edwards [of one of my favorite HGTV shows ever- Design on a Dime] explained to us that we were essentially about to take part in Supermarket Sweeps. We each had a shopping cart, a stack of name tags, and 2 hours to rush through the showroom tagging everything we wanted. The items would be carefully packed up and delivered to the photo studio where our couches awaited. I was SERIOUSLY PANICKED because there were 10 other bloggers and what if they got all the good stuff, you know?? I HATE COMPETING! The joke ended up being on me because the showroom was FULL of the most beautiful furniture ever. And every style was well represented. With the exception of a few items... the pieces I wanted were available. Halfway through, the La-Z-Boy team made an announcement. The first person to locate Kelly got to switch their sofa! I basically ran for my life and yes... I was able to switch to the most beautiful tweed number I've ever seen. Total game changer.

Here's a little teaser video showing the details of the dash:

When we got back to the hotel, I fell face first into bed and didn't even have a moment to get stressed or nervous about designing a room around the sofa. Miraculous.

The next day, we arrived at Kreber Studios and each blogger's room was ready to go- director's chair and all. With the help of my La-Z-Boy designer Megan, I took a tiring approach and hauled rugs in one by one to see which looked best. Rugs are the defining point in a room for me, and I like to see things firsthand. It's like a heavy, exhausting version of Pinterest. I was definitely moving slower than the other bloggers but I wasn't nervous at all. Design for me happens very quickly- and when it clicks, it clicks! I knew that I'd have my A-Ha Moment and the room would be finished in about 5 minutes.

Luckily, that ended up being totally true- and I stuck with my original vision of pink! I created the most beautiful bohemian paradise I'd ever laid eyes on. Basically, this room is how I'd live if I didn't live with a boy. I became so obsessed with this space that I felt really sad to leave it behind. I began to believe it was my actual living room and I just was a resident of Kreber. I still miss the room to this day. Here are a few snapshots of the 48 hour process:

And here is the final product:

Throughout the event, we were filmed a lot and interviewed by Kelly- and I probably said a ton of dorky things. At least I kept my authentic vibe, no? Now, you can see the video- but I'll need a little help. I mentioned this was a competition? Well... for you too!

La-Z-Boy has a contest that begins TODAY and it's going to be killer. If you vote for your favorite room, you'll get a chance to earn $10,000 TO LA-Z-BOY. You read that correctly... $10,000. Is that even a real number?? SO HUGE. Just click this link, watch my video, and vote- for me, preferably. Of course, you should also watch the videos of the other fabulous contestants and truly- just vote for your favorite. There is a lot of amazing design waiting for you! And if you SHARE the post after you vote? You can earn another chance to win. Even better- you can vote every single day until December 20. Couldn't you just die??

A huge thank you to everyone involved with the La-Z-Boy Design Dash. I am truly humbled and honored to have been included with such a stellar group, and I am so impressed with the products I discovered [as a note... everything pictured in my room is from La-Z-Boy]. And thank YOU for any help with voting. GOOD LUCK. $10,000 is more La-Z-Boy goods than you could shake a stick at!

*My trip and accommodations were generously sponsored by La-Z-Boy. As always, all opinions are my own.


  1. Hi Kelli,

    Your room is beautiful! Are those poufs from La-Z-Boy, too? If not, where did you get them? I'm a fellow San Franciscan, and I just got turned on to your blog by this Design Dash. Love it! (And sorry if this is a repeat message - Blogger was confusing me)...

    1. Hi! I am so glad you found my blog, and thank you for your kind words! Yes- the poufs are from La-Z-Boy! (can you believe it?? everything in the room is la-z-boy!) I know for sure that you can find them in a showroom, but you might want to call ahead and check before heading out there. It sounds like they'll be adding a lot of these items to their website as well. Good luck! :)

  2. Hi! I love your sofa. Which sofa did you use from LA-Z Boy? I am actually going sofa shopping today!

    1. Hi! It's the Delaney! Happy Shopping:

  3. Thanks so much! I didn't go shopping yet, but I hope to soon!

  4. Those who are searching for adding elegant and comfy to their room, they can add a leather sofa recliner to their room. For this you can visit, they have latest collection of recliners.


Thank you for reading! xoKelli