The kind folks at Purina realized that Roxanne Dolores was a total star, and sent her a present!! She could hardly wait to get her paws on it:
They recently launched a new cat litter called Purpose, and the slogan is to "put a bright face on a dirty chore." The packaging is so cute - maybe because I'm biased and the cat on the cover is Rox's doppelgänger. The branding is ON POINT (how funny is this "How To" section??) and I am glad that companies are finally recognizing that really cool cat ladies (and cat men) exist. It's available exclusively at Target - which is my second home.
As for the litter itself, it smells great (not weirdly medicinal) and works well with our hilarious litter box, the Litter Robot. Like, you own a cat... they need to have a litter box... shouldn't it be awesome?
I mean sure, I never thought I'd see the day where I blogged about litter. But I love my cat, and I love this brand, and I figured at least 2 of you out there found this blog because you liked a photo of one or both of my cats. So obviously, it's only natural to share the love. Another huge thank you to Purpose for the gift - which include a few treats for me too! Click here to find it at a Target near you.
Disclosure: Purpose Cat Litter sent me (and Roxy) a thoughtful gift and the chance to try out Purpose, but the opinions here are 100% my own.